Fontanili
The essence of ‘nuovo caffè’
Fontanili di Milano (Fountain of Milan) is a ‘third wave’ / boutique coffee Start-up that originated in Milan, Italy.
- Client
- Fontanili di Milano
- Sector
- Hospitality / Beverage / Food Service
- Services
- Brand Origination / Signage / Interior Design / Packaging
- Brief
- Fontanili aspire to create ‘la nuova società del caffè’ (next gen coffee society), disrupting the market through digital subscription-based coffee services.
- Requirements
- A stylish, warm, clean yet familiar, brand. With a hint of Milanese ‘classical modernism’ that exudes ‘sprezzatura’ (effortless style).
- Solution
- Fountains symbolise life, vitality, purity and renewal. They are transformative; daily reminders of the endless flow and cycle of water and its importance to life (physically and spiritually).
- Inspired by Milanese life, culture and passion for couture; a bespoke fountain motif was hand-crafted and an understated yet opulent palette adopted including notes of ‘oro rosa’ (rose gold).
Keynotes:
- Brand conception & styling (via active collaboration)
- Archetypal 'fountain' trademark (symmetric 'f' monogram)
- Hand-drawn typography (inspired by Milanese signage)
- Distinct / spot colour palette (with metallic accent)
- Complementary styling modes (via 'hot' & 'cold' variants)
