Kim Hargreaves
An internationally renowned British fashion designer.
When Kim founded her ‘own label’, we worked alongside her to curate a brand and image befitting her signature style.
It was the beginning of a collaboration that would last more than two decades.
- Client
- Kim Hargreaves
- Sector
- Fashion (Knitwear)
- Services
- Branding / Art Direction / Photography / Print
- Brief
- Kim had established an international reputation over many years working for top labels on ‘exclusive’ lines when she decided to start her own label. She needed a brand and assistance defining a signature style.
- Requirements
- Like Kim... the label needed to be unique, stylish and quintessentially English (elegant and understated). Solutions had to look equally beautiful in print / online, and should signal quality, style and care.
- Solution
- Our response was clean and informal. Muted colours were deliberately chosen to "background" the label. Setting the stage for her customers to shine; allowing them to express their own personality through unique colour combinations and ‘their take’ on each ‘classic’.
- Given a restrictive budget (due to associated start-up costs and overheads) we elected to bring the photography and art direction in-house, scout and give opportunities to local / undiscovered models, and shoot exclusively with natural light. Decisions that proved extremely popular with new and established followers alike.
Keynotes:
- Unique / elegant label ('backgrounding' the brand)
- Bespoke 'house style' (with 'naturalistic' photography)
- Elegant 'fashion mag' vibe (via editorial design)
- Multi-channel solution (ecom, print, ebook, social...)
- Long-standing success (twenty plus publications)
